Employees of Vigilant Futures are giving up their lunch hour and then some today to help sell a special edition of The Montreal Gazette through the downtown streets of our fair city. Why? Today is Raise-a-Reader day in Canada.
Our employees raised just over $2700 in our annual auction held in August with all proceeds going to Raise-a-Reader and Vigilant Futures added another $2000 as a corporate sponsor. We’ll be collecting donations for a few hours in the busy downtown core of the city in exchange for a special edition of The Gazette.
Each year, Postmedia collects funds through corporate and individual donations it then redistributes among Canadian organizations that have family literacy programs. All the money collected stays in the community it was raised in.
To date, the initiative has generated $17 million since its national launch in 2002. Last year Vigilant Futures employees raised just over $4400 for the cause and the company donated $2000 as a local sponsor. Montrealers donated $46, 303 for literacy in 2010.